Quick Tips For the Best Direct Marketing Campaigns

direct marketing

Today, many companies put so much focus on digital marketing that it can be easy to overlook direct mail, a powerful strategy that can give you tangible results. One advantage of direct marketing is that it’s predictable and inexpensive. Plus, when tied together with technology, the results are measurable. No matter

5 Common Misconceptions About Sustainable Printing

Sustainability Printing

Sustainable printing might sound like an oxymoron. A process that uses paper, ink, and energy is, by its very nature, not environmentally friendly … right? False! Sustainable printing is a very real – and very misunderstood – process. Just like many other businesses, the printing industry is focusing on ways to reduce

The Top Print Marketing Materials Everyone Should Use

print marketing materials

In the age of the internet, it’s easy to assume that print marketing isn’t as useful as it used to be. After all, several newspapers and magazines have stopped printing and moved solely to online publication. On the contrary, printing is more important than ever before. There’s evidence to prove that people

Questions to Ask Before Hiring a Vancouver Printing Company

Sustainable Printing Vancouver

Hiring the right Vancouver printing company is a big decision. Your printing jobs require fast turnaround time and the most accurate colour possible. Working on a limited budget shouldn’t mean you need to sacrifice quality, however you definitely don’t want to be surprised by hidden fees after the job is

How Brochure Printing in Vancouver Can Help Grow Your Business

Brochure Printing Vancouver

If you’ve heard rumours uthorbout printed promotional materials being a thing of the past, this fast fact proves that to be greatly exaggerated: Over half of the consumer market says that they trust printed materials more than any other form of marketing – and yes, that includes online ads. In this post, we’re

5 Ways to Make Your Next Trade Show Profitable and Sustainable

Profitable Tradeshow

Tradeshows are a powerful form of marketing if they’re done right. Unfortunately, many tradeshows are knee-jerk decisions by reactive sales and marketing teams and it often shows in their execution and results. The great news is profiting from tradeshow selling is easy once you have the fundamentals nailed down. Beyond

How-To: Integrate Sustainability Into Your Print Marketing

Sustainable Initiatives carbon neutral

Ensuring your marketing efforts are environmentally friendly is no longer an afterthought. Companies are becoming increasingly aware of how important it is to stay eco-friendly while driving profit. Here are 4 ways to integrate sustainability into your print marketing:   1. Choosing a Sustainable Paper Speaks for itself, doesn’t it? First and